In order to get the most out of your rental property, you need to know where and how to find great tenants. After all, a reliable tenant is critical to the success of your investment. When advertising property it’s important to use strong marketing techniques that appeal to a specific audience. You want your ad to target the kind of renter you’re looking for – reliable!
Luckily, there are plenty of valuable resources available for landlords to help them find an excellent tenant.
So, how do you get the word out there about your rental property?
Here are four easy ways Humboldt County owners can advertise their rental property and find quality tenants in the process:
One of the classic ways to rent your property is by putting a “For Rent” sign in your front yard. This gives anybody who is walking or driving by a chance to see that there’s something going on and that your unit is for rent. Keep in mind, however, the angle at which you place the sign, so people driving by can easily view it. Also, use a sign similar to one a realtor would use. People who use premium signs give a more professional image when it comes to renting out their property.
One of the most popular free places to advertise online is Craigslist. It’s a widely visited site that almost everybody knows or has used when looking for a place to rent. Be careful though as Craigslist is often used by scammers who attempt to defraud prospective tenants.
For example, scammers may take photos posted from various ads and use them to create their own fake listings. If an unscrupulous individual does this with your photos, your legitimate ad could be reported and pulled down due to its resemblance to the scam ad. A good practice to prevent this sort of issue is to watermark your photos.
Millions of people today use social media sites; not only for connecting with friends, but for finding items for sale or places to rent. By broadcasting your rental on sites like Facebook or Twitter, you can reach out to your many connections and see who’s interested in finding a new home to rent.
Here in Humboldt County, landlords can advertise their rental unit in our widely read publication, the North Coast Journal or Times Standard. The North Coast Journal or Times Standard can either be accessed online or renters can pick up a paper copy just about anywhere in the Humboldt County area. Although newspapers aren’t free to advertise in, they offer many benefits and are truly a great way to reach a lot of potential tenants.
Finding a reliable tenant doesn’t happen by accident, it takes effort. Effective advertising and due diligence on your part will help you attract the best person possible for your unit. With the help of these four simple steps, you’ll be on the road to finding a qualified tenant who will maximize your returns.
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.